Invest in a high quality professionally-designed leaflet. If you don’t have a huge budget go for 1,000 leaflets at A6 size – that way you can test the market and have more printed if they are a success. Leaflets can be one of the most effective marketing techniques but the success of this type of marketing depends primarily on the leaflet design.

A leaflet must grab the recipient’s attention, make them interested in the product or service, and finally induce some action.

Graphic design experts exist for a reason – because professional leaflets make a difference.

Custard has its own design studio where our team of experienced designers can create your artwork for you.

Alternatively you can provide your artwork on disk for us. Our large format printer and laminator are also in this department enabling us to produce posters, exhibition boards and banners in rapid turnaround times.

Our field sales team would be happy to send sample packs out to you or just call to discuss any print requirement your business may require.


Anyone can write a few lines of text on their home computer, print it out in black and white, before delivering it to households. Some people will recommend that it’s cost-effective to go for black and white leaflets if you’re short of money. It isn’t.

Unprofessional leaflets will reflect badly on your company, possibly doing more harm than good. After all, if you don’t feel confident enough in your product or service to spend a little money promoting it then why should people feel confident in ordering from you.


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